The fact that your company appears in the top positions of Google is not only important but essential if you want to improve your chances to be visible for your customers. Currently, with the digitalization of almost all aspects of society, especially at the level of communications, marketing, and advertising happen on the Internet, taking care of your online presence and your Digital Marketing strategy is more important than ever.

No matter how much you invest in advertising campaigns through traditional media, if you are not on the Internet, your company doesn’t exist. Potential customers are in the network; That’s what the big multimillion-dollar companies that bet on digital marketing to invest in their advertising campaigns know. If you look, all prestigious brands have their website, appear in the main social networks and of course occupy the top positions in the search engines.

But how do you get all that? Well, that’s where the SEO appears, which is the set of techniques and strategies used to position your company’s website to obtain greater visibility in the first positions of natural search engine results. For you to understand it better, SEO focuses on organic search results, that is, those that are not paid.

Here in Best SEO Charleston SC, we will share with you 5 practices that you can start making today to improve your SEO strategy:

Create the content your customers want to see

It’s important to be alert on what your customers are looking for. Which words do they use when they’re searching for the products or services related to your business? Knowing your buyer persona is the cornerstone of a good SEO strategy.

Google Trends can be an amazing ally for this particular task. As its names implies, this tool will help you analyze the current trends to better define your search engine positioning strategy.

Google Adword Planner

This amazing Google tool recollects all the exact searching data performed by users in Seach Engines. With this in hand, you’ll be able to know the exact number of people searching for a specific keyword. Another very interesting feature is that provides geographical information of the determined searches and also provides language segmentation and ideas suggestion. With this last feature, you’ll never fall short on keywords for your SEO Campaign.

Write With Structure

Your articles must have a logical structure, this not only makes your content organized and easy to read. Using the different HTML tags such as H1, H2, H3, etc.

Create Quality Content

What does even quality content mean? Always try to create that can be useful for your customers. Don’t publish copied content or topics that don’t relate to your particular audience. Think of being the first thing your customers look when they need more information about your niche. If you don’t have the answer, your competitors will surely have it.

Create Extense and Consistent Content

Try to be precise and persuasive. Give your readers examples of what you’re talking about and how it can be useful to them. Research on more possible information you probably missing in your post, everything is important when it comes to improving the content you deliver to your audience because it will be the key to understand your buyer persona, which type of content gets more views and which keywords you should be using from now own.

If you need help with your SEO Strategy, we are here help!

In Best SEO Charleston SC we find you great local Columbia, Lexington, Irmo, and Chapin area SEO and marketing companies to build you a great website at a great price!  Get 3 immediate quotes (or quote ranges) on your website to ensure your site can be found on major search engines!